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Content Writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms.

Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO.

Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs. Informational sites educate the reader with complex information that is easy to understand and retain.

Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

The art of expressing an idea, opinion or conveying the message in the form of words in such a way that it reaches maximum number of people making them aware of something or influencing them to take an action is very important aspect of content writting.

 
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